The perfectly eclectic local bookstore Francie & Finch bring a unique inventory of regional and international authors to their storefront in downtown Lincoln. Francie & Finch only opened their doors in 2017, but have quickly become a well-known and well-respected player in Lincoln’s literary scene. Stop by the shop to browse their large selection of books, art, gifts and more treats to take home with you!
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Francie & Finch
Insider Tip
Check their online event section before you head in, they frequently host author meet and greets, book signings and other community gatherings.
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Best of Big Red
Even if you’re up to your neck in Nebraska gear, you can never have too much red. A true one-stop-shop for the Husker faithful, Best of Big Red is right in the heart of the Haymarket district. Entering its 4th decade in business, Best of Big Red has everything you could ever need for gamedays from unique apparel to tailgating essentials and home décor. No trip to Lincoln is complete without a stop by this Husker hub.
Insider Tip
They also stock a unique selection of autographed memorabilia – the perfect gift for any huge UNL fans in your life.
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Threads - Footloose & Fancy
Lincoln’s local shop for all your eco-conscious, outdoor apparel and footwear needs, Threads – Footloose & Fancy is a total gem. Whether you’re in the market for new pair of shoes, some outdoor gear or just feel like browsing, you’ll have an excellent experience at this small business. The store prides itself on attentive customer service and the lost art of sit-and-fit, which ensures every customer will leave with products that fit and feel just right.
Insider Tip
In case your luggage is a bit tight on the trek home, they have a comprehensive web store that ships across country.
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Indigo Bridge
Reading lists and staff recommendations can guide your way through Indigo Bridge. Though they do have shelves piled high with books modern and classic, they stay true to their “more than books” slogan by creating a space for Lincoln’s (and the nation’s) underrepresented voices.
Part bookstore, part community space, Indigo Bridge hosts special events like open mics, book readings, and other gatherings that create a safe space for artistry of all kinds.
Insider Tip
True to their mantra “more than books”, Indigo Bridge also offers Subscription Boxes. They have curated boxes for any bookworm, and you can also check out their playlist of the month on Spotify.
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3 Daughter Boutique
A thoughtful outfit isn’t just about the clothes, but about the person wearing them. This is the belief of 3 Daughter Boutique, created to be a welcoming place where women of all ages can socialize, shop, and get one outfit closer to their best selves.
Look and feel good in their tanks, camis, tees, jeans, skirts, dresses, and more. 3 Daughter is also home to a unique collection of game day goodies, making it a great place to channel your Huskers spirit.
Insider Tip
Local owner Stephanie Johnson wants to connect mothers and daughters through shopping together at 3 Daughters. As the mother of three daughters, and one of three daughters herself, she wanted to create a space where multiple generations of women could come together.
Reimagine the Heartland
True Huskers know that Lincoln is an as-yet undiscovered gem of America’s heartland. From the city’s historic roots to its modern day revival, Lincoln is a place where University of Nebraska alums and Lincoln newcomers alike can feel at home. Cozy up in our heartland retreat, just steps from everywhere you want to be. Rest easy, as there are adventures aplenty right outside our front door.
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